Rummy Circle

Case Study – Rummy Circle

To acquire high-value users for the Rummy Circle APK by optimizing ad spend across targeted regions. The campaign aimed to meet strict performance benchmarks including CPA, ROI, and ARPU, while ensuring full compliance with traffic and content guidelines.
  • Client : Rummy Circle
  • Consult : MASHRISE

OUR APPROACH

Mashrise adopted a data-driven performance strategy that included:
  • Precise user targeting with dynamic bid adjustments.
  • Real-time campaign optimization using AppsFlyer insights.
  • Fraud detection mechanisms to maintain quality.
  • Focused efforts on high-ROI regions like Maharashtra, Karnataka, and Tamil Nadu.
  • Continuous A/B testing and campaign refinement to meet KPIs.

This proactive, analytical approach ensured sustained performance, reduced cost per acquisition, and scalable lead generation.

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Results

  • 📈 >3% – Lead Conversion Rate
  • 🎯 5000+ – Leads per Month
  • 🚀 5x – Campaign Scaling Over Time (High D7 ROI)

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